Deliver Your Call +65 6377 3001 Corporate Image With Ohm!
	On-hold Messaging
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	Ohm! FAQs . . . that you must know!
	1. Why does it constitute to an infringement if I play music of an Original CD for on-hold purpose? 2. What about free music downloaded from internet? Can't we use it as on hold music? 3. What about playing radio on hold? Is it allowed? Must I pay license? 4. Why is my radio reception always poor? 5. Isn't radio music good enough? 6. Can we do an outright purchase for Ohm!? 7. What do I need to provide on my phone system to connect Ohm! up? 8. Is 30 minutes of music good enough? Can we request for the music to be changed after some time?   1. Why does it constitute to an infringement if I play music of an Original CD for on-hold purpose? Like VCD or DVD, Music CD is normally licensed for personal listening (entertainment) pleasure. Buying an Original CD does not mean that you can do anything you want with it. According to The Composers and Authors Society of Singapore (COMPASS) proper licensing arrangement must be in place if you wish to use CD music for on-hold purpose. 2. What about free music downloaded from internet? Can't we use it as on hold music? The Terms and Conditions are the most important when it comes to any licencing matter. The word Free alone is simply too vague. Like software licencing, music licencing comes with a set of binding Terms and Conditions. Unless the licencing terms cover on hold application usage, do not assume that having obtained licenced music means you can do anything with it. Like anyone else, who would allow their creation to be exploited without a fee? Even the orginal CD that you have paid for is narrowly licenced "for personal listening pleasure only". So, do not assune that free music download means you can do anythihng you want with it. 3. What about playing radio on hold? Is it allowed? Must I pay license? Playing radio is not just about pulling out the antenna. Many tend to think that playing radio on hold is free. But, just as you are required to pay for Radio and TV license for your home and car, you are required to have a proper radio license in place for your office. Another thing, apart from the radio licence is the permmission from the specific broadcast station (e.g. 98.7 or 95 ) that you tune to. You will need to ensure that they permit you to use their transmission for telephony on hold application. Licencing is such a complex issue that you SHOULD NOT JUST TAKE ANY VERBAL AGREEMENT, and DEFINITELY NOT FROM ANYONE. People always tend to pick up what they like to hear and stop there. When things concern licencing issue, here is a simple advice: "Unless you have read the licencing agreement, always take what you "hear say" with reservation." 4. Why is my radio reception always poor? Many commercial or industrial building are shielded from radio magnetic signal to prevent interference to equipment. Also, unlike your house, there are normally very few windows in these buildings where radio signal can "sip" in. In addition, most phone system is located in server room or equipment room. In a room jam packed with equipments or servers, the strong electro-magnetic interference generated will distort any radio signal.. The sad thing is that even if you are lucky to find a "radio hotspot", it is only a matter of time when someone would kick your antenna wire. One last thing, radio signal is rather “tempermental” when it rains, it will start to buzz due to weaken and distorted signal. Ohm!, does not depend on reception. Whether rain or shine, Ohm! always sound CLEAR . 5. Isn't radio music good enough? The choice of music and messages should reflect your corporate touch and presence. What you are playing right now may not be suitable for your corporate image. We believe you are playing the radio or CD music because you either like the pieces or you do not know what to do about it. But think again, is that the way to handle your corporate image? With radio especially, you are not in control. Do you think Beatles is good or an oldies will fit? What about heavy metal or Bryan Adam at the peak of his voice when an impatient caller is on the line? Sendimental? . . . Are you suppose to sound that way in business? On-hold music should not be just any piece of music. Just as you would choose different pieces for a late night or a Sunday morning, With Ohm!, we have done our research to provide a careful selection of music to calm the most anxious caller holding on the line. Our selection of music has a soothing therapeutic effect on your callers. It will calm them down in the midst of their busy schedule. Just as anyone would not mind pausing for a piece music that happens to fit their mood when they pass by a CD store. At Premiersoft, we really corporate image at its best on the line. Our music will add an extra satisfying note to compliment your service standard. Your organisation has spent tens or hundreds of thousand on renovation to put up a good shop front, but how many of your clients really visit you....and how many times a year? Are you aware that more businesses are discussed over the phone than at your door step? Your corporate image on the line really matters. 6. Can we do an outright purchase for Ohm!? One reason why we run Ohm! as a subscription model is because we handle the music license for our users. With this arrangement, you do not need to bear the full cost for music royalty. We combed through a library of music, to select the most suitable ones for oh-hold application. The music we provide are full instrumental production. Ohm! is not positioned as an equipment. With Ohm! Subscription, our language is:   1. Royalty Free Music   2. Support and Service Level   3. Repair and Servicing Coverage incl. Replacement   4 Reliable hardware   5. Auto recovery to preset volume level when power resume   6. Access to custom studio production We see subscription as a systematic approach for corporate. Electronic supermarkets are simply playing trader in the domestic league when they sell equipment. In time of failure, you will have to send to the unit to manufacturer and wait for 7 days. Just imagine, how many callers would have hung up on you when you have "silence" on hold for 1 week? We hope you can see the overall value of Ohm!
	The advantage of Subscription model
	Buy model: Subscription Model: Equipment Cost Small subcription fee Pay royalty rights for music and production No infringement liability Failure - Carry in repair plus service / parts charges Repair & replacement covered On-Site 7 days turn around Service level commitment\ Higher cost of ownership More cost effective Equipment aging No aging concern
	Why buy? Just pay for the time utilized, and every thing else is taken care of cost effectively.
	Note: If outright purchase is preferred, we will arrange a buy out for the music license specially for you. The selling price for a Ohm! unit is $870. It will comes with only 1 year limited warranty complete with the music license needed . Subsequent year would be a carry in repair in case of failure. 7. What do I need to provide on my phone system to connect Ohm! up? Most phone system can connect to external music source. The connection is normally via a head phone connector or RCA connector of some kind. If you are currently connected to an external source like CD player or radio, then this connection is ALREADY in place. You may not need to take any extra step to hook Ohm! up However, if you are currently playing some default music or default electronic chime (which sound like door bell music) that comes with your phone system, you will need to get your phone vendor to provide the connection to External Music Source. Depending on your phone system, you may need to add in a cards or gadget. Some phone system come with External Music Source built in. Please check with your phone vendor if you need more details about your phone system. Ohm! is normally connected near or next to the phone system. Ohm! is wall mountable to save you space. If you intend to locate it else where, please make cabling provision. Our subscription term covers only the Ohm! unit. You need to provide us the connection to the phone system. 8. Is 30 minutes of music good enough? Can we request for the music to be changed after some time? Yes, 30 minutes of music is definitely more than sufficient as callers are normally put on hold for under 2 minutes. It would take pure co-incidence for a caller to hit same track the next time they are put on hold as the music is only looped (repeated) 30 minutes later. Ohm! features relaxing music that will not stir your caller's emotion. It is the kind of music that people will not remember after listening (unless the caller listen hard, which is not likely to be the case). You may request for a change of music once a year, but it is not really necessary.
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